Michelob Light's U.S. sales declined by nearly 70%. According to Eric Shepard, executive editor at Beer Marketer's Insights, major brewers point to the lingering effects of the recession as the reason beer sales are down. Bud Platinum, which has higher alcohol content than major beer brands, sold 1.8 million cases when it was introduced in 2012, becoming the 19th best-selling mainstream beer in the country last year. 24/7 Wall St. identified the nine beers Americans no longer drink based on Beer Marketer's Insights top beer brands with at least 600,000 barrels in sales in either 2007 or 2012, and with sales declines of 30% or more over the same period. The beer has slightly fewer calories than Bud Lite, which has 110 calories, and is marketed as a "Light beer for people who love beer." The brand has not sold well since its introduction, with a 1 million barrel decline in sales between 2007 and 2012, or about 62%. According to Shepard, "Budweiser tried a lot of different things to fix the 'Bud' brand. Bud Select was one of them. It didn't work."
Source: USA TODAY
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